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PROJECTS AND INNOVATION


“Not for food”: so much more than a kitchen
Not for food is an innovative idea that stems from our collaboration with architect Enzo Eusebi. We presented this concept in 2006 at the Eurocucina international event.
The kitchen turns into a multi-function and multi-media container that brings cutting-edge design to the heart of your home.
This experience with research and innovation led to the creation of a range of kitchens that stand out for the formal rigour and sophistication of architect Luciano Grugni and Studio Telemaco.
From the concept kitchen of the future to the future of kitchens.
A future that is affordable, enjoyable, and in harmonious continuity with the values of the past, in pure Berloni style.

A Berloni concept store in Milan: kitchens and more
Berloni’s dynamism is perfectly represented by our Store in via Albricci in Milan. It is so much more than just a smart showroom for Berloni kitchens and accessories.
It’s like a piazza, where alternative ideas come to life and events, such as cooking shows, courses, presentations, and exhibitions related to food, design, and furniture take place.
Events that promote networking, discussions, and human contact, exactly what should happen in every kitchen, the beating heart of every home.

Additional modular elements: your kitchen and living room communicate with APP
In contemporary houses, the kitchen interacts with other rooms and functions. More and more often, it expands into the living room in lofts and open spaces.
To promote this dialogue in a harmonious and functional way, we have developed APP, a range of products suitable for both the kitchen and the living room created in collaboration with Studio Marcharch Design.
The range consists of various types of modules: shelves, metal wall units, storage units for base ends and tall units, corner units for kitchens with islands. All these modules open the traditional kitchen concept to new functions, using refined materials and simple yet sophisticated shapes.
All APP units fit perfectly into any modern kitchen and any model of the wide Berloni range, whether classic or modern with a minimal design.

Bproject modular kitchens: unique and personalised as true works of art
Open and flexible thinking is the key to Bproject, an important alternative that enhances the versatility and affordability of the Berloni kitchen collections.
This new idea of bespoke kitchen makes luxury and Italian quality adapt to any style, space, and budget requirements.
The same kitchen can be fitted with basic amenities or with smart and sophisticated accessories with a considerable difference in price. Because beauty is for everyone.

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