RED RIBBON FOR OUR NEW SHOWROOM IN PESARO
At the end of March 2014 the new Berloni Factory Store at the old Berloni Factory in Chiusa di Ginestreto (Pesaro) was inaugurated.
The showroom of 1,200 square meters is now intended for a commercial purpose for for the company and its sales network and is open to the local customers for sales.
In the two exhibition areas all the kitchen models of the Berloni range are presented. There will also be a constantly update with the new proposals of the company.
Currently 24 kitchens are exposed and spaces to accomodate the upcoming kitchens (expected in May 2014) have been planned.
The Berloni Factory Store is primarily a container where some of display solutions will be tested and verified, along with the institutional image and emotional communication that will distinguish Berloni outlets all over the world.
One last curiosity: the creation of a proper space outlet in the former warehouse. This space, in an experimental stage now, may be used for the display and sale of the discontinued models at extremely competitive prices.